Nov 1, 2018
Tyler J. McCall is a marketing strategist and coach for creative entrepreneurs. He specializes in Instagram marketing and is an expert at converting followers to fans. Tyler teaches his students how to make an impact and grow business with Instagram by using it in a genuine and intentional way. Tyler’s business has grown exponentially over the past year and in this episode, he opens up about when he realized he needed help and decided to hire a CFO. Listen to episode 50 of Worth It to hear the Instagram expert, Tyler J. McCall, as he reveals how he scaled his business by outsourcing.
Tyler chose Instagram as his marketing platform of choice because it’s easy to use and a great place to engage with his followers. Tyler thinks it is the most engaging of all the social media platforms. He loves the built-in discoverability feature which makes it easy to find clients and attract them to your business. He thinks the Instagram stories feature is even better because it allows people to see behind the scenes of your business. If you are trying to grow business without overworking yourself, you’ll want to want to listen to Worth It as Tyler shares his secrets to Instagram and business growth.
Tyler dove into online entrepreneurship by partnering with his best friend in 2016. He tried social media marketing, consulting, and coaching. But being a jack-of-all-trades was just making him work harder than ever. He understood that by repeating himself over and over again as a consultant that he needed to find a way to record himself to reach more people. Finally, he had had enough of trying to reach one client at a time. He created the Follower to Fan Society, an online membership education model. He has created a business model that gives him the time freedom that he craves. Are you curious as to how you can free yourself from your business and finally have it work for you rather than you work for it? Listen to Tyler describe how he scaled his business and made it work for him, rather than the other way around!
Tyler decided he was going to give his business his all and he put everything he had into it. But he realized that he didn’t want to work himself into an early grave. That’s when he decided to begin outsourcing. Tyler began by hiring a financial expert to help him understand the intricacies of growing his business and how the IRS might perceive his newfound success. He was thrilled to hire a CFO that could lead him to understand how to handle the financial side of success. Tyler has since put systems in place and hired others to help in his business so that he can enjoy the fruits of his labor. Do you know when the right time is to begin outsourcing your business?
We love it when our guests ask their deepest, darkest, burning financial question. Tyler has a great question that budding entrepreneurs will want the answer to. He wonders how entrepreneurs should go about building a home. Dustin describes the importance of having a 10-20% down payment readily available. We encourage him to listen to episode 30 it is a great place to start if you have any home buying questions. One thing to consider is whether you are looking for a 15 or 30-year mortgage. Don’t miss Dustin’s fantastic answer to Tyler’s thoughtful question.